[Address] 60 Bridge Street Melbourne VIC 3070 [Email] simonpockley@gmail.com [Mobile] 0418 575 525 [URI] http://www.duckdigital.net/FOD/FOD0050.html

Information architect and digital archivist with extensive experience in the tertiary education and cultural sectors. Strong leader. Excellent strategic planning ability coupled with a pragmatic and inclusive yet decisive management style.

Thrives in ambiguous or transitional environments by combining practical implementations with innovative solutions. International recognition as a metadata standards expert. Flexible and adaptable team contributor and facilitator.

• Experienced senior manager with extensive understanding of the business, cultural and education sectors
• Strong leader in transitional environments with well developed change management skills
• Skilled strategic planner, thinker and policy maker
• Successful and relentless innovator
• Experienced team leader with profile as an international expert
• Experienced staff manager, motivator and mentor
• Accomplished speaker and presenter with wide experience as an educator - trained teacher, academic, supervisor, examiner and student mentor
• Research leader: Australian Research Council (ARC) grant project leader and Collaborative Research Cluster (CRC) co-ordinator
• Deep understanding of the impact of technical and cultural trends in the production and consumption of intellectual expression
• Trained librarian/geneticist with highly developed organizational skills and a keen interest in data visualization
• High-level skills in the mark-up languages (HTML, CSS, XML, XSLT, PHP) as well as in the usual office applications (WORD, EXCEL etc)
• Extensive experience in all aspects of web development, content management systems, interface design, multi-channel delivery, adaptability, usability testing, accessibility, rights management and privacy legislation
• Extensive international and national networks within the cultural, industry and tertiary education sectors

• Doctor of Philosophy (Art and Design) - RMIT University 1998
• Graduate Diploma Futures Trading - Securities Institute of Australia 1993
• Graduate - Victorian Enterprise Workshop - Swinburne University 1990
• Teaching Certificate N.S.W. Department of Education 1977
• Diploma of Education, T.E.F.L. Drama/Library - University of N.S.W. 1974
• Bachelor of Arts , Drama (Honours), Majors in Literature and Genetics - University of N.S.W. 1973

• 2006 - current: Principal of Duck Digital Consulting:

Consultant Analyst - review of games and multimedia - RMIT School of Creative Media.

Consultant Analyst to Tolhurst Noal - stockbrokers.

Senior research consultant - Queensland University of Technology (QUT).

Sessional teacher - RMIT - Digital Asset Management (DAM).

• 2004 - 2005: Deakin University - Digital Object Management System (DOMS) Manager

Reporting to the acting head of Knowledge Media, key responsibilities include:

• Managing DOMS Team and all project activities
• Surveying and reporting on the digital repository environment, benchmarking initiatives across Australian universities
• Providing advice to the Executive Steering Committee on redevelopment strategies, policy development and assessment criteria
• Conducting and reporting on software evaluation
• Nurturing the development of a (digital repository) community of interest across Australian universities
• Managing continuous monitoring and refinements including content migration
• Risk management associated with mainstreaming new systems across the University
• Managing the parallel running of old and new systems and the eventual obsolescence of old processes as they are replaced by new systems
• Coordinating of training and documentation

• 2004: Principal of Duck Digital Consulting:

Offering specialist moving image metadata and new media management advice, strategic and policy planning for long-term access (digital preservation).

• 2000-2004: Australian Centre for the Moving Image (ACMI), Collections Manager,

Reporting to the CEO and then to the recently appointed Director of Public Programs, key responsibilities included:

• Successfully managed ACMI's collections of digital and analogue content (60,000 titles valued at $48 million)
• Successfully managed the work loads of ACMI Collections Managers including registration cataloguing, conservation, despatch and acquisitions
• Successfully managed the contractual responsibilities and budgets associated with the providing access to the moving image collections of the National Library of Australia, through the National Film and Video Lending Service (NFVLS)
• Successfully lead the development as well as the deployment of International Standards for moving image and digital media, including on-demand encoding, transcoding and digitisation
• Developed a National collection management integration strategy with particular emphasis on the future management and access needs of digital media
• Developed and maintaining a Strategic Business and Operational Plan as well as Collection Management Policies appropriate to the future needs of the collections in a networked digital environment
• Successfully managed the development of an integrated cataloguing system for digital and analogue media
• Successfully coordinated ACMI's participation with the tertiary education sector in digital research projects including ARC project Copyright and Digitisation, ARC proposal Significance Assessment and ACMI's participation in the CRC for Interactive Design (University Queensland)
• Successfully managed the restructure of ACMI's Collections Unit to meet the emerging needs of ACMI at Federation Square
• Developed and nurtured partnerships with government, industry, cultural organizations and universities
• Represented ACMI at International and National forums, union negotiations and cross agency initiatives

• 1999-2000: Cinemedia, Metadata Registrar

Reporting to the Creative Director, key responsibilities included

• Management, registration and cataloguing of the foundation collection of digital media for exhibition at Federation Square
• Development of metadata schema for managing new media and digital art works
• Research and development of prototype systems, technical, legal and organisational infrastructure for effectively managing digital assets
• Development of a strategic plan for Collections Management of digital media at Federation Square

• 1995-1998: Principal of Duck Digital Consulting:

Conducted specialist consultancies concerning web development, digital media management, long-term access strategies, policies and website reviews.

• 1997-98: Tertiary sector teacher

Occasional lecturer, tutor and sessional teacher of various digital media related courses at RMIT and Victoria University, student mentor, supervisor and examiner.

• Pockley, S. (preprint) Lost in Translation - Poetics of information loss a cautionary tale. Chapter, Content Management Systems. Scarecrow, 2006
• Pockley, S. (2004) Metadata and the Arts - the art of metadata. Chapter 4 in International Yearbook of Library and Information Management 2003/2004. Facet, 2004
• Pockley, S. (2002) Contributor: UNESCO Guide to Preservation and Digital Heritage
• Pockley, S. (2001) Contributor: UNESCO Guide to Electronic Theses and Dissertations

• Guest Speaker: Queensland University of Technology. Brisbane. August 2006
• Guest Speaker: ETD2005. Sydney. September 2005
• Guest Speaker: Vital Signs - creative practice and new media now. Melbourne. September 2005
• Type Working Group Chair: DC2003, Seattle, October 2003
• Guest Speaker: UNESCO, Preservation and Digital Heritage for Asia Pacific, NLA, Canberra, November 2002
• Guest Speaker: DC2002, Florence, October 2002
• Guest Speaker: Sights and Sounds in Scholarly Communication, Canberra, October 2002
• Joint Paper: DC-2001 in Tokyo, October 2001
• Guest Speaker: FIAT/IFLA Conference - London (September 2001)
• Guest Speaker: OZeCulture (Melbourne June 2001)
• Plenary Speaker: ETD 2001, The Fourth International Symposium on Electronic Theses and Dissertations March 2001 at the California Institute of Technology, Pasadena. (April 2001)
• Plenary Speaker at the 2nd Annual XML Summit in Sydney (March 2001)
• Guest presenter: Double Dialogues, Culture Wars, War on Culture, Culture at War. Performance-Based Conference at Trades Hall - Melbourne (April 2000)
• Guest speaker Australian International Documentary Conference - Adelaide (Nov 99)
• Guest presenter (video presentation) - Neties '99 3'rd International Conference on Networking Entities - The cultural impact of telematics - Donau-University Krems (March 99)
  
• Guest Exhibitor - Experimedia Cyberpoets (March 99)
• Guest Speaker - Victorian College of the Arts (March 99)
• Guest Exhibitor CIDOC - VISCOM Gallery (Oct 98)
• Guest Speaker Cultural Crossroads Conference - Sydney (Nov 97)
• Guest Speaker Swinburne University (Aug 97)
• Guest Speaker New Media Deakin University (Jun 97)
• Guest Speaker AFI INFOG 97 Conference (May 97)
• Guest Speaker New Media Masters Series Lecture - Radio Theatre RMIT (Jun 97)
• Guest Speaker Multimedia Forum for Secondary Educators - State Film Centre (Apr 97)
• Guest Panelist PICS Metadata Seminar - RMIT (Mar 97)
• Guest Speaker National Screenwriter's Conference - Sheraton (Mar 97)

• Chair, Southern Otways Landcare Network (SOLN), Secretary/Treasurer DC-ANZ, Secretary/Treasurer Otway Barham Catchment Landcare Group (OBCLG), leading an innovative River Indicator project [http://obclg.org/2006/03/21/river-indicator-project/].
• Builder and consultant to the Avoca Project, concerned with Art and Climate Change. Rebuilt parts of he house and installed a 90,000 litre undeground water tank. See http://www.avocaproject.org
• Advisor to the National Library of Australia on digital preservation, membership of the committee of experts for the Victorian on-line delivery to the Victorian Government and work with Electronic Theses and Dissertations.
• Winner of the Premier's gold award for the best multimedia project and winner of the ATOM award for the best on-line production in 1996. Awarded the inaugural John Bird Award for Excellence On-line 1997. Responsible for the world's first on-line doctoral thesis and one of the authors of the UNESCO's recent Networked Digital Library of Theses and Dissertations: Guide to Electronic Theses and Dissertations.
• Editor, Australia's longest running on-line documentary, 'The Flight of Ducks'. Since its conception in 1995, this work has had an annual audience of 2.5 million individuals who contribute to the documentation of place specific cultural memory. The Flight of Ducks acts as a personal laboratory for new media experiment. [Available on-line] http://www.duckdigital.net/FOD/
• Tertiary sector, Ph.D supervisor, examiner and student mentor.
• Builder and farmer.

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